A direct response trainer
Most Meta ads fail because the copywriter skipped a principle.
This test covers 10 levels of direct response copywriting — from Schwartz's Breakthrough Advertising through Evaldo Albuquerque's 16-Word Sales Letter to Anthony Camacho's God Tier Ecom community.
Every question shows you why the right answer is right, with source references. You're Mark, the media buyer. Your ROAS moves with every answer. Your goal: scale the account without getting flagged.
Structure
10 levels. 6 questions each. Get 4 right to advance.
Stakes
Fail a level 3 times in a row — account banned.
ROAS
Starts at 1.00x. Right = up. Wrong = down. Hits 0 = banned.
Coins
Small per answer. Big at milestones. Spend on Mark's wardrobe.
AWARENESS
Level complete
Level 1 — cleared.
Winning ad consistency confirmed. Media Buyer Mark earns budget to test further.
Correct
4/6
ROAS
1.75x
Coins earned
+15
Creative fatigue — retry required
You need 4 of 6 to advance.
Ads underperformed on this level. Study the explanations you got wrong — then retry. Same level, new questions from the pool.
Correct this attempt
2/6
Attempts remaining
2
Account ROAS
0.80x
CAMPAIGN ENDED
...
Highest Level
1
Final ROAS
0.00x
Accuracy
0%
Total Coins
0